Free Post how to Elevating Negotiation: How 'Never Split the Difference' Goes Beyond 'Getting to Yes' (Part 1/3) For more than three decades, Getting to Yes: Negotiating Agreement without Giving In, by Roger Fisher, William Ury, and Bruce Patton, was the go-to manual for teaching negotiation.
Free Post reading If you want to own your reading decision process, make a database While working on a client book project related to advertising, I was reminded how many commercial messages I'm exposed to daily. Several hundred at least. Maybe more than 1,000. This includes advertising and marketing message about books.
